Christine Proffitt has spent 25+ years inside real sales motions—not advising from the sidelines. She owns the outcomes. She’s led teams through the pressure of real quotas, complex buying groups, and long sales cycles, building and scaling more than $150M in recurring revenue along the way.

What that experience made clear is this:

Most deals don’t fail because reps can’t sell. They stall because no one is clear on how the buyer is deciding.

Inside many pipelines, deals appear active but they aren’t progressing in ways that matter. They loop, linger, and give the illusion of momentum while quietly losing alignment with the buyer’s decision process.

This is The Deal Drift Zone™.

And when deals drift, something bigger happens, leaders stop trusting what they see. Forecasts become fragile. Late-stage surprises increase. Confidence in the number erodes.

Through Decision-Based Forecast Clarity™, she works directly inside live deals and pipelines to re-establish decision alignment, strengthen opportunity progression, and create a clear line of sight leaders can trust.

Christine doesn’t bring theory. She brings pattern recognition, earned judgment, and leadership applied where it matters most, inside the deals that determine whether the number is hit or missed.

Because predictable revenue isn’t created by more activity.

Let’s Restore the Trust in your Revenue Engine.