Christine Proffitt has spent 25+ years inside real sales motions—not advising from the sidelines. She owns the outcomes. She’s led teams through the pressure of real quotas, complex buying groups, and long sales cycles, building and scaling more than $150M in recurring revenue along the way.

What that experience taught her is this: most deals don’t die because reps can’t sell; they stall because no one is clear on how the buyer is deciding.

Christine has seen The Messy Middle up close—in bloated pipelines, “strong” relationships that go nowhere, and forecasts built on hope instead of truth. She knows the signals leaders miss because she missed them herself early on and learned the hard way what actually moves deals forward.

Today, she helps sales leaders restore deal clarity by aligning teams to buyer decision-making, not just activity. Her work creates a clear line of sight inside deals, sharper discovery, and momentum leaders can trust—turning stalled opportunities into confident execution and predictable growth.

She doesn’t bring theory. She brings pattern recognition, earned judgment, and leadership applied where it matters most: inside live deals.

Cheers to more clarity in The Messy Middle.